The Digital Factory is the first Local Digital Trade Marketing platform.
Stakes and issues
1
Increase sales / The penetration rate of Coca-Cola products in the points of sale of their out-of-home distributors (Restaurants, Bars, etc.).
2
Offer other types of commercial counterparts than traditional parasols, tables, chairs & other physical objects branded Coca-Cola.
3
Help distributors to sell more by Facilitating their access to digital marketing.
Stakes and issues
Strategy and Production
1
Project developed and launched in 6 months.
2
A digital catalog of pre-programmed, co-branded Coca-Cola campaigns that are personalized for each point of sale.
3
An application used by Coca-Cola salespeople in meetings with distributors.
4
94% of distributor customers interested in the pilot.
Strategy and Production
Results & Benefits
1
+50%
Up to 50% more visit to TripAdvisor customer pages
2
+260%
Up to 260% of event participants on Facebook
3
+55%
Up to 55% of fans on customer social media pages
4
75cts
Up to 75cts cost per interaction (comment, like, share)
Results & Benefits
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